Lewis Howes – Legacy Course

UNIT I FINANCIAL FREEDOM FUNDAMENTALS

Establishing Your Entrepreneurial Mindset

• To know how to grow your business, you need to know where it is you are going. So first, we’ll dive into what ou want to create in your life, and, using my goal setting methods, you will have a clear picture for the path ahead.
• You’ll learn why people don’t reach their goals and what will be required from you in order to turn everything you want to achieve into a reality.
• Next, you’ll create your “Legacy Creed,” which is a guiding document containing the principles and values of your business so that you never lose track of your mission

Your Profit Plan

• Now we’re going to dive into the finances of your legacy. Yes, already. There’s a reason that money is tied to big dreams. You have to have money to finance your legacy. And there’s nothing wrong with that.
• So we’ll take a look at your current finances and then figure out what needs to shift to align to your long term goals. Then we’ll define your specific profit strategy and go over all the best options to see which one fits.
• You’ll learn how to test the market for your idea, refine it based on feedback, and you’ll use my “Pricing Calculator” of how to price your product to meet your goals.

The $2,000 Weekend Challenge

• Are you ready to stretch yourself? This lesson is designed to move you outside your comfort zone to get RESULTS. Yes, you’ll be putting your product out to market for one weekend and make some money.
• Of course it won’t be perfect and mistakes should be expected, but that’s 100% encouraged. Releasing your “minimum viable product” to your audience will give you the feedback necessary to bring your product to a larger audience. And you will get paid to create the product because you are able to get paid prior to creating your product.

UNIT II CREATING YOUR IRRESISTIBLE OFFER

Knowing Your Ideal Customer/Avatar

• Doing a deep dive into understanding your audience is one of the most valuable exercises you can do in your business. Now that you’ve run your initial test launch of your product and have feedback on your idea, we’re going to figure out who your ideal client is. Knowing your customer allows you to craft content that speaks directly to them

Outlining

• In this lesson we’ll get into the nitty gritty details of outlining your product based on the feedback you’ve received and the ideal client you’ve identified. Once you’ve outlined the whole thing, we’ll go back and refine your summary of the product so that it demonstrates the incredible value you have created. And yes, you’ll get feedback again (from your Legacy peers) about your product.

Pricing Your Offer

• What should you charge for your offer? Before making this decision, you will want to understand the various pricing strategies available to you and the psychology behind them. We’ll cover several methods around pricing and you’ll finish the lesson by deciding how you want to package your product so that there is not only incredible value to your customer, but a healthy profit for you to keep growing your business.

Creating Your Launch Plan

• It’s time to start building your launch plan for your product now that you’ve outlined it, priced it, and packaged it. There are three main methods to launch your product and you will pick the one that works best for you. Here you will gain clarity on how to set up your launch, deliver your product effectively, and make the biggest impact with your product in a short window of time.

UNIT III THE POWER OF PERSONAL BRANDING & DESIGN

Design A Million Dollar Brand

• Your brand not only has to align with who you are at the core, but also must connect with your audience. This is a fun, personalized, impactful, and creative module. We’ll cover what a personal brand is, how to design yours from an authentic place, and the keys to building a long term strategy to develop your brand as you grow. You’ll also learn what inspired my brand, and how to use other brands you adore to shape your own.

Master Your Story

• Facts tell and stories sell. In a time when there is so much competition, stories allow people to connect and relate with you so that you can build a true loyal following. Your brand can only say so much without you knowing how to share your personal story. Now we’re going to get into the details of how to master telling your story for a variety of audiences so that people GET who you are. This includes your bio, your about page, and your copywriting style.

Become An Influential Authority

• You have your brand. You have your story. Now to use these to build authority online. We’ll start by exploring the elements that create influence. You’ll learn the three ways to build your authority quickly (even if you have zero press or testimonials). Also, you will understand the long-term strategy for authority building. And get ready for another challenge as I’ll help you implement these three paths to authority.

The Power of Website Design

• Next, you’ll create your “Legacy Creed,” which is a guiding document containing the principles and values of your business so that you never lose track of your mission.
  Whether you’ve already got a great website or you’ve never looked at the backend of a WordPress page, it’s important for you to understand the basics of quality website design and the elements that should be incorporated into your site. In this lesson I’m walking you through what it’s important to do yourself and what you should outsource. We’ll also go over how to communicate what you want to the designers you hire and the best resources to use when starting out.

Presentation/Speaking Skills

• One of the most important skills to develop as an entrepreneur, no matter your industry, is presentation and speaking skills. Even if this is your worst nightmare, I’ll walk you through how to deliver captivating public speeches, network at events, build authentic relationships, and host live online events. I’ve also got a special guest interview that will teach you how to warm up your audience to your offer if you are speaking from stage.

Attract the Attention of the Press

• The final lesson in this unit builds on everything we’ve talked about regarding personal branding. I’ll explain how to be seen and heard by major media outlets so that they give you the A-list exposure no matter where you’re at currently. The end goal of this lesson is to show you how to stand out from your competition by attracting mainstream press and how to leverage it for your credibility and brand.